Google Trends - how to use it for Google advertising

But despite its abilities to help and contribute in the world of advertising and marketing, many do not even use it. In this article we will look at the benefits of Google Trends and how its use can become an important tool in our advertising.

What is Google Trends?

Google Trends is a Google web tool that shows the popularity of various Google search terms. You can observe search trends over time, test interest in certain topics, and compare different keywords. A tool is essential for identifying trends and understanding the search patterns of the audience.

homepages

On the Google Trends homepage we will be shown random trending searches on Google from all over the world and we will also get the reason for their popularity, Google will show us recently published articles about the same trend.

Nedavno na página web je objavljena sve članky članak na koristični članak na koristička.

Analisis dati

On the Data Analysis page, we can search for a phrase or number of different phrases in order to check and compare their trends.

We have the possibility to test the same phrases in different countries, based on dates of our choice, corresponding categories and also, search based on the type of platform.

Before we look for phrases ourselves, as you can see, there are already recommendations and data on certain trends that are on it.

As soon as we want to search for a phrase we will start typing in a rectangle that says “new search term”. We can add 4 more phrases to test and compare at the same time.

We can see a comparison of interest in the region

E podemos obtenir uma imagem focusado para cada frase, tanto en termes de geolocation y relacionados.

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Popular Searches Now

On this page we can learn which popular searches are on the rise daily or in real time.

We can choose a country we want to discover in it what is trendy.

So how do you use Google Trends to leverage advertising on Google?

In order to leverage our advertising on Google using Google Trends, there are a number of things that can be done using the tool:

Real-time trend detection

It is possible to identify with contained trends in real time, that is, if right now - today, there is a new and discussed topic that many people are looking for information about, I can discover it through the tool and, if this phrase is relevant on my site, I can write an article about it or carry out a sponsored promotion if there is an upward trend towards a specific product that I have in store and more. It can be tested for each country.
Basically, we understand when there is demand.

Keyword Research

With Google Trends we can explore phrases that are relevant to our business. When we search for certain phrases it will offer us phrases that are related to that phrase and thus we can get more phrases and new ideas, somewhat similar to the keyword research that is done inAdvertising on Google. We can also take 5 phrases that are related to the same topic and compare which one gets more search and which one is more trending. This will help us avoid wasting unnecessary money on phrases that will work less well and yield us fewer clicks.

Contentstratégia

Utilizing the possibility of identifying trends, I can find out when the search and demand for a particular phrase increases during the year and when it decreases. This option helps me to carry out research to adapt my content to the months of the year in which there is more demand and in which there is less.

Otra opzione è la discovera di nuovi tempi relevanti che possono essere scrivere in nostro publicazione in ordine di comunicare a nostri surfers e clienti che vi sono continuamente aggiornati.

concluding

Google Trends is an amazing and necessary tool for identifying trends on phrases that have become trending. With it, we can also do a fairly extensive keyword research that will help us understand and get a lot of information that will help us in the business.

If you use it wisely, it will help you a lot in your marketing and advertising work.