Advertising on Google Media Network - Guide

Any sane business that advertises in a sponsored way whether on Google Facebook Instagram LinkedIn or anywhere else, should have the appropriate presence on the network.

‍What do I mean by presence?‍

This means that the user who is in the phase of his interest in our product or service and is not yet in the mind of purchasing the product.He is still browsing the web looking, researching, learning and only after a certain time comes to any decision.In the Google media network, this can be defined for us as the first stage of our sales funnel to the customer.Of course, it does not end there, let's say that the surfer has become interested in our service or product Some time made a decision to google it on the search network - We should be there for him, this is the stage where he is already more due to make a decision and even enters our website to understand who we are and what we can offer him in solving his problem.One of the two cases can happen when a surfer enters the site: (let's keep it simple)Went to our site and purchased? Excellent! Went in and not purchased? Not bad - we'll get to it with Appropriate remarketing (repost) to help him make the right decision! Media network remarketing is aimed at surfers who are across the web and in apps that post sponsored ads from Google — and that's where the advertising arm of Google's media network, also called GDN - Google Display Network, comes in.Characteristics of the media network:

• Very High Exposure
• LOW CLICK-THROUGH RATE COMPARED TO OTHER AD EPICS
• Low cost per click

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How do we advertise on the media network?

Advertising on the Google Media Network gives us the ability to publish banner ads or banners with text at the same time and various types of adjustments on websites and applications throughout the network.Beyond the types of targeting that I will list in this article it is also possible to build personalized audiences either through Google Ads and through analytics.The In Market audiences that you will build are audiences with purchase intent.Here I have listed in detail How to Build Audiences”

What are the types of focus on the media network?

• Keywords
• Locations (Pages, apps, YouTube channels, Gmail, and more)
• demography
• topics
• Interests
• Remarketing
• Dynamic Remarketing

Advertising on the media network using keywords:

Definition of keywords exactly as it sounds to you - we define the phrases in which we want to appear which are where the phrases we have defined are displayed and thus reach the relevant audience.

‍For example:

‍Let's say you have a birth preparation workshop business and we want to reach an audience as focused as possible on this promotional issue.

‍What will we do?

‍We will tag keywords related to women reading information about pregnancy, preparing for childbirth and everything related to the business and services you offer.

‍What does it give us?

‍That our ads will be posted on articles and websites that include the keywords you have defined in the campaign on the page that the user is on and so we know that we are showing our ads to the audience that is most relevant to us.

Advertising on the media network using Tirgut Pages/Topics:

There are millions of sites that have chosen to show Google ads on their site. We can target certain pages where we want to appear on them.

‍For example:

‍Let's stay with the business of the workshop for preparing for childbirth, we will do research on the top pages and sites on Google and also the least leading ones because why not as long as it is relevant to our business. And we will select these pages for Tirgut to display our ads.

‍What have we done?

‍We have created a situation where we are marketing ads on the Google media network that offer a birth preparation workshop in articles of content related to preparation for childbirth and any topic related directly or indirectly to it.

‍What does it give us?

‍Raising brand awareness, getting into the head of the surfer that there is a product or service that we can offer that will help him.Tiergot of a super audience is relevant to our business and the services that we offer at a very low cost.

Advertising on the media network via YouTube:

Continuing with the Childbirth Preparation Workshop 🙂 There are a lot of influencers and vlogs who upload videos about their life and events they go through in life and one of them is also pregnancy and everything around it.Relevant? Absolutely! You can also choose to target on the media network YouTube channels with content related to our business and the services we offer, you can also select specific videos and target them that will appear there.

How do we know that we are but presenting to an audience as focused as possible?

So we have chosen our keywords, we have chosen the sites in the media network that we want to popularize and even the videos and YouTube channels that are relevant to us..

How do we know that the audience that is there is indeed relevant to us?

We will further target the audience! For that matter we are marketing a birth preparation workshop, ask yourself the following questions:What is the gender of the audience? What's his age range? Do we offer the services throughout the country or in a particular region? Are they parents or not? (We may want to separate parents who have children and those who have children first) What topics do they read about online during this period of pregnancy? If you're advertising in sand can also be targetted by income per economy (if your workshop is aimed at a higher income audience for that matter) did you get the idea? That way we will reduce our audience and know we are advertising to the right audience for us.

Types of ads on the media network:

You can post image ads (banners) or responsive ads that also contain text which are in my opinion the best as they appear on most sites due to their sizing adjustment.You can read Google Help on Common sizes for ads on the media network”

Summary of important points and tips

Setting up a campaign on Google Anyone can, managing it profitably requires professionalism and knowledge and experience.Here are some tips to help you manage the campaign in a better way.

• Define goals and track conversion operations
• Exclude non-working locations and audiences
• Make content exclusions in settings so as not to show in places where you don't want
• Optimize your campaign on a daily basis
• Choose Your Audiences After In-Depth Research
• Create an ad that drives action and not just catches the eye
• Choose the right campaign goal for the type of campaign you are running

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Questions? I'm here for any questions