Google-sponsored promotion - 10 tips to help your business

A lot of businesses, whether just starting out or already doing promotion on different platforms, understand the benefit of Google-sponsored promotion, after all, this is the way to get results in the short term and start bringing customers and sales to the business.

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First - what is a sponsored promotion on Google?

Sponsored promotion in the Google Ads system gives companies and businesses the option to appear in Google search engine search results by setting up a campaign and selecting appropriate keywords that characterize the services or products that the business owner sells and thus appear whenever a potential customer searches for these phrases, or promote on the media network (across the Internet) and display banners or text ads on other websites and advertising spaces.

How do you start a sponsored promotion on Google?

First of all, it should be noted that almost any business can do Advertising on Google, I say almost that there are strict restrictions on the promotion of businesses with high sensitivity in exposure to children for example or one or another medical information.

Here are the things to consider to start promoting on Google professionally:

• Google Adds Account
• Landing page or website to send users to
• Conducting targeted keyword research
• Copywriter to write the ads (optional but desirable)
• Graphic designer for making banners for media network promoters (also optional - can be designed by yourself)

Of course, there are other things to start promoting on Google, but these are generally the basics to get started.

What does Google-sponsored promotion include?

• promotion In the search network
• Promotion inGoogle Shopping
• Promotion inMedia Network
• Advertising on YouTube
• Google Remarketing

Can anyone promote on Google?

The truth is not, in practice yes.

Anyone can learn it in a basic way whether online and even in the free courses that Google offers.

But in order to achieve a high level of results with Positive return on investmentIt takes a lot of knowledge and experience to get to these places.

What do we encounter promoting on Google?

There are quite a few things that both Google advertisers and business owners who promote their business encounter every day.

“Your Friends” Contestants

Competitors who click on your ads to gobble up your daily budget and thus remove you for the day. Of course, there are ways to reduce this by blocking certain IP addresses if you know them, or other software that helps reduce the massive number of clicks from those people. In addition, of course, you can report illegal clicks to Google if you see it in your reports.

CPC Costs

Everyone would like to pay as little as possible and be in first place in Google's sponsored search, but in order to get the best results for you, you have to meet a few parameters to pay less and get more in every auction that is conducted when a surfer searches.

It's important that your landing page is relevant and consistent with the ad you're promoting, and of course with the phrases you've chosen to appear in. If there are mismatches between what the user was looking for and what you're offering, your click-through rate will be low, your quality score will be too, and you'll find yourself paying more for clicks and getting fewer results.

In addition, care must be taken to ensure that your landing page or website loads quickly to the surfer, which is a parameter not only in the organic promotion but also in the sponsored promotion.

authority

As a Google advertiser with extensive experience, I also do organic promotion for my clients. And what I see quite a few times that for the surfer looking for a service, product or solution to a problem on Google - more unconsciously trusts the results below funded and I mean the organic results.

Therefore, it is very important beyond promotion on the search network for phrases, to promote widely to your target audience across the network or on other platforms such as Facebook, Instagram, Tabula or Outbrain (not missing) and this is to generate authority and brand awareness, so that once a surfer searches for what you offer and sees you, he will feel much more ready and ready to enter your website and purchase the service you offer.

10 tips for profitable sponsored promotion on Google:

1. Do quality keyword researchDon't underestimate it! Taking the obvious phrases for granted is the simplest, thinking creatively beyond what your competitors think is what will take you forward. If you are sales oriented, ask the following question with every choice of phrase - is the intention of the user in this phrase to purchase?
   Plus, invest in long-tail keyword research — while fewer searches, your conversion rate and purchase cost will improve wonders.
2. Build the The campaign's hips in the most correct wayIf you have different types of services categories, split them into ad groups. If the categories are not related to each other at all and under them there are other subcategories on the site - develop a separate campaign for each of them and under the same campaign add your subcategories.
3. Negative keywords - Perform daily optimization on the keywords that triggered the ad and look for those phrases that are not relevant to you and add them to the negative keywords so that they do not appear anymore, if you invest in it every day the savings of your advertising budget will be great, and your campaign will also be more focused.
4. Goal setting - Don't start any campaign in your life if you don't know what your goals are! Set goals in advance, decide what results you will define as a success, for example, a purchase cost of 20 shekels or an investment return of 8 times the advertising expenses.
5. Awareness enhancement - Sometimes you will find ads whose click-through rate or the performance of that ad does not work so much in your favor, do not neglect it. Enhance the titles and descriptions and improve the propulsion for your action. It is important that you have in each ad group at least 3 ads and even 4. This is welcome and that at least one of them will be a responsive ad.
6. AD PLUGINS - These are the plugins that will help you improve the performance of your ads, and also help you increase the volume of sales or leads on the site. I registered Complete Guide on Ad Plugins”
7. Landing Page - Invest in this page the face of your business, I see a lot of business postings that mainly say “I have Advertising on Google“But in practice they land the surfer on a page from the 90s that even with a magnifying glass I can't figure out what's listed.
8. conversions - We talked before about setting goals Remember? Oh, good. How will you track your successes - through a definition of conversion. The conversion for you could be a purchase on the site, a phone call, a lead form, a WhatsApp call and anyone and what it has on the page as a purchase option or contacting the business owner.
9. Publish to your target audience - Google Ads allows us to choose so many parameters and that is just so that we reach the audience that is most relevant to us. Filter by age, gender, add audiences to the observation if it is a search campaign and this is to understand what the interests of that surfer are. You can filter by parents or non-parents, by geographical locations, schedule the display of ads according to the activity of the business if the answer is only by phone call and there is no answer after business hours.
10. Improve according to Google recommendations As long as they make sense Of course, your quality score.

What budget will we need for promotion at Google?

The beauty of Google is that you can start posting from any amount you want. You can set a daily budget per campaign so you can know how much you will have to pay monthly.

But how much actual budget does each business need?

This is a question that is asked quite a bit and in the end it is the decision of the business owner, if the business is organized, then there is a monthly advertising budget allocated to him. From this it is possible to build an advertising strategy to suit the business and its needs.

You can advertise for 10 shekels a day and 500 more, there is no limit. What there is is competition, for example, if you are in a certain field that is competitive and the cost per click only starts in the 20 shekels region, you realize that investing 10 shekels every day will not take you that much further.

Advantages of advertising on Google:

• Short-term results
• With proper advertising - you will get low conversion costs
• Increase your brand awareness
• Ability to manage a budget effectively
• Reaching a relevant and targeted target audience
• If you have an ecommerce website - you have the option to promote on Google Shopping, with proper management of such a campaign the results are amazing

concluding

Of course, we understood how much Google-funded promotion can help you reach your business goals, bring you results in the short term, and especially help new businesses that are just starting out.

But also as you have understood, to manage Google campaigns it must be done in a professional way so it is worth giving it to a professional who understands the field and has the knowledge and experience to advance on Google.

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