Overview
A small-to-mid online furniture store, site only. Instead of burning budget, we built sharp, focused campaigns that turned every ₪1,000 in ad spend into more than ₪7,000 in sales - a 7.3x return. Proof that even on a modest budget you can create meaningful growth, when the tuning is precise.
The challenge
A modest ad budget leaves no room for waste. Every shekel has to work. The challenge: drive real sales growth without increasing the budget, from a relatively new store in a competitive market.
What we did
- Sharp focus - we built targeted campaigns around products and high-purchase-intent keywords, without spreading the budget thin.
- Daily optimization to return - constant tuning by ROAS, not by clicks or impressions.
- Sound account structure and product feed - so every media shekel lands on a product and message that convert.
Results (90 days)
- Ad spend: ₪30,686
- Revenue: ₪224,905
- ROAS: 7.33x
Why it matters for small businesses
You don't need a huge budget to grow. You need precise tuning. A 7x ROAS on a modest budget proves that strategy - not the size of your wallet - is what decides. If you're a small or mid-size business, this is exactly the path: every shekel works, and every decision is measured by return.