WHATSAPP PLUGIN ON GOOGLE ADS

In Google Ads, you can add a WhatsApp messaging plugin to your ads, allowing users to connect directly with your business through WhatsApp. This plugin improves interaction with customers and increases the chances of conversions.

How to add a WhatsApp messages extension:

1. Sign in to your Google Ads account:Sign in to your Google Ads advertising account.
2. Navigation for assets (plugins):On the right side, click “Ads & Assets” and then “Assets.”
3. Create a new plugin:Click on the blue plus button (+) and select “Message extension”.
4. Definition of the plugin:
   • Selecting the type of plugin: Select “Message”
   • Enter the phone number: Enter the WhatsApp number of the business, including the country code.
   • Default message: Write a message that will appear by default when a user clicks on the extension, for example: “Hello, I would like to receive more information about your services.”
5. Preserving and associating the plugin:Click “Save” and associate the plugin with the campaigns or ad groups you want.

Important points:

• Performance Tracking: You can track the performance of the plugin in Google Ads reports, including the number of clicks and conversions received through the plugin.
• Compatible with mobile devices: This plugin works mainly on mobile devices, since WhatsApp is a mobile application.
• Availability of the plugin: The plugin may not be available in all countries or on all accounts. If you do not see the option to add a WhatsApp messaging extension, the news probably has not yet reached your account.

Using the WhatsApp messaging plugin allows potential customers to connect directly and quickly with the business, increasing the chances of conversions and improving the user experience.