Small Business SEO — The Complete Guide to Success

Running a small business can be a terribly challenging job.

There are so many things to do, so many things to get done, and it's usually about one person who needs to be able to do everything. One of the most important tasks in any business whether it is a small or large, unsuccessful or successful business, is the task of marketing and promotion for the business website.

This is a task that requires time, which should be a priority for any business that fails to put in the amount of money it needs and wants each month.

In order to help you, in this article we will share with you professional knowledge that can help you in building your marketing in the business.

So first of all, what is SEO anyway?

In short, SEO is a means of increasing the exposure of your website, through which you get more sales and leads in your business. You can increase your exposure to a website using a number of tools and platforms, such as promotion on Google, Facebook, Instagram, TikTok and more.

But the truth is that SEO is a broader field, through which to bring success to a business, more steps are required to carry out and the truth is that it is not that simple for a person who does not specialize in it.

Let's go over the options we have.

Sponsored promotion for small businesses

A sponsored promotion is a promotion, like its name, that is sponsored. Basically we pay for the advertising and it is not free. Through sponsored promotion, from the moment we decided that we wanted to promote our site to the moment people begin to be exposed to our ads - a very short period of time passes.

Basically through the promotion we get exposure promptly When the campaigns we have built begin to work, unlike organic promotion that can take tax months until we begin to see results, which we will talk about later.

When we talk about sponsored website promotion there are 2 main platforms that most business owners use to promote their website and Advertising on Google andAdvertising on Facebook.

What are the benefits of sponsored SEO?

• Precise focus: We define in our advertising campaigns the target audience and this allows us to reach the audience that is most relevant to us. We can select an audience by gender, age, marital status, geographic region, language, interests and household income level.
• Remarketing: Continuing with the exact focus, through sponsored promotion we can appear to people who have been on our site and at some point during the purchase or leaving the details they have left the site for one reason or another, this strategy is called remarketing.
• Immediate Exposure: Once campaigns start running, our ads get exposure and that brings people to our site (of course only if we've built a campaign properly and an ad that attracts the users to click on it).
  The more money we invest, the more exposure we'll get and stand out above our competitors.
• Budget control: We manage the marketing budget, we can set a daily or monthly amount, and of course also raise or lower it whenever we want.

What are the disadvantages of SEO primarily for a small business?

• Competition: So it's true that we invested and built an excellent website, and started investing money in sponsored promotion, but there are niches that can be more competitive, and it can be more challenging to get results in the early stages of advertising - not for good.
• Cost: In highly competitive fields, we may need to spend higher advertising budgets, such as lawyers, dentists, structural engineers, etc.
• Complexity and time: A great business owner and a champion in his profession or field does not necessarily specialize in business advertising and analysis of advertising results, so it can be complex for him. It is also possible that he does not have this time during the day so it is recommended to take the service of Google Advertising Expert.
• Platform Dependence: In sponsored promotion, once we turn off the campaigns, the exposure stops that second and that means our ads don't get exposure. Of course, they can be turned back on, but you get the idea.

Organic SEO SEO for Small and Medium Businesses

The second option we have for SEO is in an organic way - SEO - Search Engine Optimization.

Organic website promotion is done in order to appear first in Google search results in an unfunded manner.

Organic SEO Business is a promotion that takes much longer, at the level of the number of months and there are those up to a year, depending on the field, depending on the budget and the level of professionalism of the promoter and we will already explain.

Good organic promotion is carried out through full control at every point on the site.

The promoter should have experience and know what he is doing.

These are some of the things that are needed to make the promotion right:

• Keyword Research: The first thing that is required before starting work is keyword research. It's about figuring out which phrases we're going to compete on and be graded on them. This is where our work program actually begins.
• Technical optimization: If our site is slow, difficult to operate and inconvenient for the surfer, Google will recognize this immediately and this will harm our organic promotion. Therefore, we must take care that our site is fast, convenient to operate, that each button is in its place and that everything works.
• Quality content: Continuing with the first phase in which we understood what are the phrases that we want to promote, the stage has come to put it into practice. In order to be able to appear on Google for phrases that are relevant to our business, we will need to fill our site with high-quality and interesting content written with a very high priority by a human being rather than an AI.
• Link Building: In order for Google to understand that our site is authoritative and rank us higher, we can publish an article on a very authoritative site that will redirect visitors to our site through a link. For example, if Walla/YNET/Arch, basically old and authoritative sites, with hundreds of thousands, if not millions of hits per month publish an article on their site with a link to our site - Google will see our site as a site that can be started to be trusted. The more sites like this advertise us, the greater the authority of our site, and it will greatly help us to climb higher in search results.

Benefits of Organic SEO SEO:

• Investment and benefit over time - Unlike sponsored promotion, in organic promotion any action we carry out will remain for a long time, even if we have decided that we stop with the promotion. That is, if we have reached the position that we appear in good positions for certain phrases, we can stop the promotion and still get results (needless to say, at some point competitors who continue to do the promotion will overtake you and drop in the rankings).
• Competitive advantage - Today, everyone knows what a Google-funded result is and what is not. A lot of people skip the Google-funded results and go straight into one of the three organic results. This creates for the site that appears in the first positions organically a very significant competitive advantage.
• Reputation enhancement - Beyond the competitive advantage, people look at Google first results in an unfunded manner as more authoritative businesses. Because the prevailing thought is that if he shows up first, he's probably trustworthy. And this enhances our business reputation, and helps us build trust with the users who come to the site.

Disadvantages of organic SEO SEO:

• Long process - Unlike a sponsored promotion that can begin to get exposure from the moment we run the campaign, here it is a process that can take a number of months before we start getting traffic.
• High competition - Today, more and more businesses are investing in organic promotion, which makes competition in the field more difficult and longer.
• Costs - Although on the face of it you might think that it is cheaper because it is possible to start for free, this is not always the case. If we hire the services of an organic website promoter, it is a service that is more expensive than a sponsored promotion service. In addition, there are competitive niches that will require investment in building quality links, which can be very expensive.

Data Analysis and Optimization

Whether we promote our site organically or in a sponsored way, there is one thing that we should not give up, without it it is impossible to succeed in our promotion and that is data analysis and optimization.

When you have promotion to the site you will find that 80% of the work is basically the analysis of the data, the more important 20% is drawing conclusions and improving promotion through the conclusions obtained.

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For example, if we find that a certain age range works better than another age range, we will focus on what works better and obviously what brings in more money. Such analysis can be performed at all levels, such as geographical locations, keywords, images, videos, titles, interests and much more.

Everything can be analyzed and it is always possible to learn where we should invest more of all our resources.

But in order for us to draw the right conclusions, it would be right to use someone who understands, someone with experience in promotion, who knew what he was doing, for the reason that every step, every mistake or wrong conclusion costs us money and keeps us from finding our gold mine.

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Why is SEO so important for businesses and companies?

As you have already understood, through SEO you can reach the most relevant audience for your business.

Without the SEO, you probably won't be able to get even half the exposure for the same cost you pay for the promotion, and it doesn't matter if you hand out flyers or hang a sign on a city road, or even go out in the street shouting your bid, because you simply don't have the ability to filter it to a target audience that's relevant to you and you don't have the ability to be exposed to so many people in so little time.

So the simplest explanation is that without SEO you won't gain exposure.

You will not gain exposure. There will be no logins to the site. There will be no arrivals to the site, there will be no sales.

There will be no sales to the business, the business will not survive.

How much money does it take to get started?

The truth is that there is no unequivocal answer to this question, it could be that whoever is reading this right now is a business owner who needs at least 8000 NIS marketing budget, it may be that it is a business owner 5000 NIS will be enough for him and it may be that for 2500-3000 NIS it is possible to work. We can only find out after we talk to you and understand what kind of business it is and what your financial goals are.

It is important to note that the marketing budget is a budget that is not paid to the promoter of the site, but to the platform where we promote the site, in most cases Google or Facebook.

concluding

As you already understood that those who are not in the digital world do not exist, and it is not just another sentence that we would have heard before the corona and laughed disparagingly at. Today that's the reality.

If you've come to understand that promoting your website is important, and you're ready to take yourself one step further, it's time to turn to a professional web promoter with experience who will lead your business to the heights you've always wanted.

If you have the time and ability to buy a course, learn it, try, make mistakes, try again, and mislead once again until you succeed then go for it.

But if you are hungry here and now to start promoting your business and increase sales you can contact us, we will listen to your needs and recommend you the right action plan for your business.

Good luck!