Google Campaign Management — Adjust advertising strategies according to the type of business

Managing campaigns on Google requires a tailored approach to each business according to its business goals and the characteristics of its website. There is a fundamental difference between campaign management for image sites, aimed at attracting leads and increasing awareness, and ecommerce sites aimed at direct conversions.

What is the difference between a campaign for an image site and a campaign for an Icomers site?

• Image site: The goal of campaigns is to generate quality traffic that leads to contact with the business, so focus on attention-grabbing ads, targeted keywords, and landing pages that convey a clear message and provide confidence for the customer to approach the business.
• ICOMARS WEBSITE: Here focus on conversion optimization, using dynamic ads, remarketing (remarketing), and examining user data to maximize conversions directly on the site.

Stages of working with SFB in Google campaign management

As a leader in campaign management, SFB focuses on tailoring each campaign to the needs of its business and audience, by advanced data analysis, measurable goal setting, and ongoing optimization. The work process includes:

1. Setting business goals and objectives: In the first phase, personalized objectives are defined, such as recruiting potential customers or increasing sales, according to the objectives of the business.
2. Building Audiences and Advanced Targot: In-depth market research makes it possible to understand the exact market segment and identify ideal target audiences, whether through remarketing to previous buyers or interest-based targeting.
3. Optimization and A/B testing: At this stage, SFB conducts tests for continuous improvement of ads, landing pages, and keywords, and monitors key performance metrics like CTR, conversion rate, and cost per click (CPC) to achieve maximum results.

Our method of working in Google campaign management:

At SFB, all data is measured, associated with campaigns with pre-defined goals and aligned expectations.

Thanks to correct analysis if there is existing data in the account or not then in a correct study of the target audience, the exact target audience can be targeted to get a high return on investment.

FAQs

What is the advantage of a Google campaign over other advertising channels?

‍
Google ads target the potential customer exactly when they're looking for solutions, increasing the chances of driving action and generating quality leads.

How can campaign performance be improved over time?

‍
SFB uses close monitoring and ongoing optimization by analyzing campaign results and using tools like Google Analytics and Search Console, which allow continuous improvements based on results.

How much does it cost to run a campaign on Google?

The costs are divided into two parts:

1. Setup Fee: A one-time payment that includes building campaigns from scratch, researching audiences, implementing follow-ups, and creating targeted ads.
2. Monthly management fee: Monthly payment for the maintenance and optimization of the campaigns. Include constant performance analysis, day-to-day adjustments, and increasing profitability through continuous audience tracking, conversions, and keywords.

Let's summarize

Google campaign management is a complex process that requires knowledge and experience to produce consistent results. With SFB's team of experts, you can ensure that the campaign runs optimally and results in maximum ROI.

SFB's added value is in its ability to tailor campaign management to the needs of the business in a comprehensive and measurable way, and to offer customized solutions based on relevant data.