Scripts in Google Adds

What is a script?

A script is a piece of code of JavaScript that aims to execute commands directly in our Google Ads account.

The same commands can create, edit or even remove details of any type in our account.

The advantage of using a tool that makes Advertising on Google It is the establishment of automations that can save us time and give us notifications of important things in the account so that we do not miss anything.

What uses can be made of scripts?

• AUTOMATION OF BIDDING (BY HAND): We can plan automatic changes according to time or performance of the campaign/ads and more

• Automatic budget update: We can make an automatic budget change based on predefined conditions such as reaching a certain target or goal

• Performance analysis and reports: You can create custom reports that summarize the performance of campaigns, ad groups, ads, and more..

• Real-Time Alerts: Sending email alerts and updates in case of important changes or account problems, such as detecting a sharp drop in traffic or exceeding a budget.

• Stop or automatically run ads: For example, stopping ads automatically when a product is out of stock.

• Use of data from external sources: Integrate data from external sources, such as weather, inventory data, or data from Google Analytics, to tailor ad strategies.

• Keyword control: Add or remove keywords depending on performance or other metrics.

• Dynamic change of text in ads: For example, automatically updating prices or special offers in ads based on a certain stock or time.

• Detection and correction of possible problems: For example, scripts that detect and alert you to problems with campaign settings or ads.
  

In what situations are Google Ads scripts used?

The use of scripts is suitable for situations where, for example, we have been regularly performing certain actions for a long time, or working with a certain fixed method of work and we want to earn ourselves more time for whatever reason.

Another situation is when we want to receive important updates, so as not to miss them in our daily checks.

In such situations we can use scripts.

How do you create scripts?

The easiest way to use scripts is by using pre-made scripts from the Google Scripts Library. Learn more Click here.

Do the scripts take away responsibility from me?

Unambiguously no. Although we have created automations using code, we have checked that they work and everything is good - we must always check that everything is working and running daily regularly.

Managing an advertising account requires the responsibility of a human being, not of codes and automations.

concluding

Scripts can be useful to us in our ongoing work.

They will save us time, and the more we use them, over time we will also know how to tune them precisely to our needs.

But as we said, even if everything is in order we will still have to check things ourselves and verify the reliability

of the automated actions that we have created.

Google's systems and things change from day to day and this may affect our scripts, so it is important

Always be in control.