Trusted by leading brands
Welcome to our profitability calculator!
THE ADVANCED TOOL WE'VE DEVELOPED SPECIFICALLY FOR ECOMMERCE AND DROPSHIPPING STORES ALLOWS YOU TO CALCULATE WITH THE CLICK OF A BUTTON EVERYTHING YOU NEED TO UNDERSTAND WHETHER YOU'RE ACTUALLY MAKING A PROFIT: PROFIT PER SALE, GROSS PROFIT MARGIN, COST TO PURCHASE (CPA), ACTUAL ROAS AND ROAS IN RAKE-IVAN.
Enter your data and see scenarios of profit by different levels of return on investment in advertising.
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Shay Cohen, founder and CEO of SFB Digital Marketing.
Icomers, Shopify, and more has been living and breathing for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
A platform that allows you to enter your product information so that Google can display it in shopping ads.
An automated file or connection that transmits product information (name, price, image, etc.) to Google Merchant.
A unique identifier for each product in the feed — essential for optimization and performance tracking.
A standard product code that Google uses to identify products and improve matching.
Price for each click you paid.
THE PRODUCT TITLE THAT APPEARS IN THE AD — IT IS IMPORTANT THAT IT IS CLEAR, DESCRIPTIVE AND INCLUDES KEYWORDS.
Internal category that you set up to organize your products (not the same as Google's category).
Custom labels that allow you to mark product groups by seasons, profit margin, promotions, etc.
Value of conversions obtained from the product — used to measure return on investment (ROAS).
An index that shows how much income was received from each shekel invested in advertising.
A smart hand strategy that tries to raise or lower the hand according to the likelihood of conversion.
A campaign that combines Shopping, Search, YouTube, Discovery and more ads — with concentrated performance.
You've set up a virtual store and you realize that Google advertising is one of the most important traffic sources for your business.
In this article we will talk about important parameters that must be taken into account when promoting a virtual store in order to successfully bring customers
Google Merchant is a free Google tool that helps online businesses display their products in Google search results, Google Shopping, and more.
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