Google Marketing - This is how you boost sales in a business

The world's largest search engine, Google, is not only an excellent tool for finding information from different web surfers, but a high-quality marketing platform that can help businesses reach their target audience efficiently, quickly, and relatively cheaply.

This is why many businesses choose to invest a large part of the resources of the business In Google advertising.

What is Google Marketing?

Google marketing is the process by which we take a physical website/store and expose it to relevant users across the Google network in order to reach business goals or objectives for that website or business.

To market on Google we must generate a marketing strategy that fits the needs and objectives of our business.

We must be familiar with the variety of tools that the Google platform offers us so that we can reach our goals.

Types of Google Marketing

Google Marketing in a PPC Sponsored Way:

This is marketing through ads that we have created that are displayed on the search results pages of Google search engines or on Google's partner sites.

The key feature of these ads is that we, the advertisers will pay for each click on the ad, and not for displaying the ad, unless we have chosen another payment option like Pay Per Thousand Exposures (CPM).

The advantage of Google marketing in a PPC-sponsored way is that ads are published immediately and there is no need to wait, such as organic promotion that takes time to get wide exposure.

The thing about sponsored marketing is that once we stop paying, the ads immediately disappear.

This means that the results of our advertising will always depend on the money we invest in advertising.

Organic Marketing:

Organic promotion or SEO focuses on search results that are not sponsored.

The organic search results appear below the sponsored results on the page.

The types of organic results that Google displays usually depend on the category of the surfer's query. For example, for “Decorated Table” images will appear, while for “Pasta Salad Recipe” lists of necessities/recipes will appear. Videos may appear when we look for specific questions, such as “How to install WhatsApp on your computer”.

In order to carry out high-quality organic promotion to the site, in most cases we will need to carry out optimization of the site for keywords, technical optimization and the creation of off-site links.

What is the price range for Google marketing?

Marketing costs at Google depend on several main things.

• Quality of service: are you looking for quality or price? Quality is paid for.

When we want to fulfill our business goals, we need to look for a service provider that can satisfy the needs of the business. If we start looking for resellers by price, we can find lots of cheap service providers. The problem is that we won't get the results we wanted.

• The marketing budget we have at our disposal: The marketing budget is something you determine. The more budget we have, the more exposure we will get, we will have an advantage according to our competitors and, of course, the more sales we will get. The recommended minimum for marketing that produces results and growth over time is between 4,000 NIS per month. Of course, depends on the type of business, but this is the average.
• Do you have a website? If you don't have an internet site - this is another expense to plan for because you can't market on Google without a website or landing page.

4 facts about the Google Ads marketing platform

1.Google web marketing is especially suitable for new businesses

If you've started a new business, haven't had time to build a digital presence on the web, and your content strategy is still in the early stages, you're unlikely to see natural results on the world's largest search engine for relevant searches by surfers. For Google, it takes time to trust new brands and know that they can be trusted and featured in search results pages.

2.Google Marketing is especially suitable for a veteran business looking to launch a new service

Marketing on Google is of course not the exclusive property of new businesses. If you are a veteran in your online business, but are interested in launching a new service on which you are not yet naturally ranked, Google Marketing will be able to give you a high-quality and excellent response.

3.No large initial investment required to market on Google

If you're looking to get started and market to your customers today and don't have a large advertising budget to establish your platform as an authority in the field - you can still make impressive achievements with Google's advertising system. Unlike, for example, the process Organic SEO on Google, where you'll need to build your website, equip it with a About page, optimized content pages, and many other elements, the Google-funded advertising process will allow you to get started and run with only a high-quality campaign and landing page.

4.You can have full control over the traffic that reaches you to the site

Along with the desire to stream high-quality traffic of users to the site that will allow maximizing sales of the business, there is also a desire not to lead to immature traffic of users to the site, in which the business will have to invest resources without generating sales for it. With Google marketing, you can decide which traffic is not relevant to you and which is, when you want traffic to reach your site, which searches can generate greater added value for you, which phrases are more important to you and which are less, and more.

concluding

It can be unequivocally understood that marketing and website advertising on Google gives an excellent answer whether it is a business that has started its path, a brand that wants to launch a new product, ecommerce sites that sell online in Israel or internationally, etc.

Anyone can post on Google, but don't forget to use the services of Google Advertising Expert Manage your digital marketing to get the best out of your advertising budget, whether small or large.