Google Marketing Live Conference Recap 2023 — What you need to know about

Creating ads in Google's advertising system using AI

Google Ads give us the possibility of generating assets such as titles, descriptions, images and more and all this through Google chat directly on their Inretface while creating the ad in the campaign.

Of course, it's all up to your consideration which of the titles/descriptions to leave, edit or simply not insert.

What's more, for those who are engaged inGoogle Ads Advertising On a day-to-day level, it contributes a lot in conceiving creative ideas to create awareness, that move into action and, of course, images in seconds.

In addition to this Pitzer, for those of you who work with auto-start ad title generation — Google will use AI (not that until now it hasn't) to automatically improve your ads on the search network (Use with caution).

Change the configuration and design of the search engine to increase sales

Google's goal has always been and always will be -- to create a search engine for surfers that will let them search smarter and easier.

So what the search is going to look like:

First the search engine is going to show you answers to your queries using AI and over the search results.

The answer to the user's query will be displayed

In a combination of sponsored search ads and a little of the organic.

Along with tabs of Google Shopping.

So who should be happy and who is less likely to ask?

Well, for those who advertise in a sponsored way they unequivocally should rejoice and quite a bit, the capabilities have improved, the display takes up space better and in a more comfortable way and there is a higher focus on the query of the surfer.

And for those who do organic -- a little less happy as they end up pushing them a little further for sponsored ads.

Do not forget -- that the highest percentage of Google's revenue is from advertising!

EDITS USING AI ON YOUTUBE

If you have videos that you use for posting on YouTube for example, it will be possible to edit a square video for yourself in a few simple clicks!

Although this Pitzer has been with them for over a year, they have lent their best to improve it significantly.

By editing the video into several different formats, you can reach your potential customers in all Google Ads formats.

For the full article

Improving data measurement

Beyond the fact that Google Ads already has a direct connection to CRM systems for conversion data, it's important for them to invest in a robust measurement infrastructure and simplify the process for embedding these metrics into ecommerce and lead sites.

Enhanced conversions have been around a long time ago, but it's very important that any Google Ads account, whether its goal is website sales or leads in contact forms — it's important that it also keeps track of improved conversions!

Improved conversion in simple language -- adding turbo to the engine.

Enhanced conversion improves measurement by having converted an image that is more comprehensive about the performance of your campaigns with user-provided details that should be transferred to a thank you page such as full name, phone, email, etc.

New tool to produce and edit spectacular images for advertisers on Google Shopping

Called Product Studio, this amazing tool is going to significantly help businesses and companies that advertise on Google Shopping create images using AI, with backgrounds that match their products as if they were taken by a professional photographer.

2 Notable Benefits of Product Studio:

• High-level image editing and adding appropriate backgrounds to your products
• Improved resolution without the need for re-photographing the product

So how do you always stay ahead?

Whoever is in the world of advertising and especially if they advertise on Google Ads, one of the important things is to be up to date on each update that comes out that can contribute to improving results, especially in the age of AI.

Recommend subscribing to regular updates to be up to date on everything that happens.

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