Who is a marketing consultant and how can they help your business?

In a world where advertising prices on the Internet seem, on the face of it, attractive, and more and more marketing and advertising channels are available to every business at the click of a button, it is very easy to be tempted to let the business marketing budget multiply without proper supervision and control.

But the table, as is commonly said, does not lie, and many business owners who choose to invest their best money In Google advertising or On Facebook also Organically And this without getting the services of an experienced marketing consultant - you can quickly find out that instead of increasing the revenue section, suboptimal marketing mainly increases the expense section.

So in the next article we will try to explain how a marketing consultant can contribute to your business. I, in SFB Digital Marketing, I can accompany you in defining the marketing strategy of your business, finding the right marketing channels for you, defining and accurately characterizing your target audience, and maximizing the results you can get from your marketing campaign.

Well, without saying anything, here are some of the main functions of a marketing consultant:

Mapping the relative advantage of the business:

A professional marketing consultant will first and foremost try to map out, together with you as the business owner, what the relative advantages the business offers in the face of the competition environment. Does the business offer faster delivery times? Is there a greater selection of products or services? Maybe it's the attractive price? A strong and reputable brand? Extended warranty period?

The relative advantage of the business is key to setting up the campaign and mapping the target audience in the next steps. If the business markets luxury goods, its target audience will most likely consist of affluent populations, while if the business provides extremely cheap prices, the target audience will be found elsewhere.

Accurate characterization of the target audience:

The second action that a marketing consultant is expected to perform with you is to characterize as accurately as possible Your target audience. The goal is clear: The more accurate your campaign is, the more likely it is to convert.

In order to pinpoint the target audience, a professional marketing consultant will map with you where this target audience is, what hours it is active, whether it is a business or private target audience, whether the product you provide to the target audience is considered a basic and necessary consumer product or perceived as a luxury, whether the target audience is aware of the solution or needs to be familiar with the proposed solution, whether the target audience is looking for the solution on its own initiative, etc.

Definition of marketing strategy:

Marketing strategy She put a total to orchestrating all the arrays in the business to lead to the success of the campaign. A marketing consultant will define together with you the necessary actions in order to maximize sales from the target audience.

From formulating the content strategy, through mapping the channels on which you will advertise your services, through mapping the appropriate keywords, both for organic and sponsored promotion, through activities on complementary channels such as managing social pages, uploading video content to YouTube, marketing activity on Instagram - all these are just some of the tactics that a marketing consultant will use to define the bag marketing strategy well Yours.

Perform measurement, reclamation and campaign optimization on an ongoing basis:

A marketing consultant will accompany you not only in defining your value proposition and marketing campaign, but also in measuring, monitoring, and making the necessary adjustments to maximize campaign performance.

For a marketing campaign to work most effectively, considerable learning time is required, during which the business thoroughly analyzes what content the target audience responds to better than others, which value proposals are more relevant to it than others, and in which channels it should act.

I at SFB have gained extensive experience in marketing consulting services for many businesses, and I would love, of course, to be at your service as well to make sure that your marketing efforts are fruitful.