Promoting Shopify Sites — How to Improve Your Store's Performance

Promoting shopping websites is critical to the success of companies that run ecommerce websites. There are many shopping sites in Israel in 2022, and without a special highlight of your store, you will find it difficult to succeed. Below we will present general information about this platform and then dive right into the ways to promote shopping websites.

What is Shopify?

Shopify is a huge Canadian company, specializing in ecommerce. The company allows business owners to create, based on both simple and complex templates for those with a slightly deeper pocket, a website for their business that includes diverse clearing options, a modern design, a robust and stable website with almost no interruptions and falls unlike other ecommerce platforms and lots of pizzerias to help you be at the forefront of technology. Thus, a business owner who wants to build himself a website through which customers can purchase products, will open an account at Shopei and build himself the website for his business. Through the site, customers will pay for the products and the money will go to you, the business owners.

Shopify company is gaining momentum around the world. It holds almost a quarter of the market share of iCommerce platforms and the company continues to grow and grow. Many of the largest companies in the economy use Shopay's online clearing services to receive online payments from their customers.

Originally, the company focused on building sites with clearing options for businesses to sell clothing. Today, however, the company has spread wings and is used by businesses from all branches of the economy. The Canadian company operates in most countries of the world and improves the online shopping experience for all of us.

Promotion of shopping sites - types of advertising?

For those of you who already have Shopify one of the most important things is to take advantage of the tools that the system gives us to improve the performance of the store. Fortunately for you, you are not the only Shopify customers interested in promoting their website. Since this is the case and since this is the face of things, the company itself has developed tools that help businesses.

First of all, the company has created a direct interface between its sites and Google and Facebook, which greatly facilitates advertising on these platforms, as well as a more qualitative measurement. Promoting shopping sites on Google, especially shopping, is critical to your business. This is because potential customers looking for products to purchase online will often start their way on the world's largest search engine. As long as you don't appear in one of those first shopping tabs, customers interested in your product won't be able to enter the site from a general Google search.

In addition, Shopify website owners have the option to connect all their products with the click of a button to Google Merchant for advertising on Google Shopping. Thus, with each addition or update of a product, your product feed, which is on Google Merchant and advertised on Google Shopping through the Google Ads advertising platform, will be updated automatically without your intervention at all.

Google-sponsored promotion

There is a safe way to place your site at the top of the results page on Google Advertising on Google Shopping. When you purchase advertising space on Google, you can select search terms and target audience for which the ad will appear at the top of the page.

Let's say, for example, you sell protein powders on your Shopify website. You can set that when men between the ages of 18 and 35 Google searches for fitness-related searches in general or protein powders specifically, an ad will appear promoting your beauty website. This way, you will ensure that you are at the top of the results page.

Organic Google Promotion (SEO):

Organic SEO on Google Focuses on Search Engine Optimization (SEO), which aims to improve the positioning of the site in unfunded search results. This includes using relevant keywords, creating quality and interesting content, improving the user experience on the site, and optimizing technical features like website speed and mobile phone compatibility. It is important to remember that organic promotion is a long-term process that requires constant and constant work, but the results it brings can be significant for the growth and success of the business. Through a combination of SEO strategies tailored to Shopify, it will be possible to attract quality and relevant traffic that will contribute to increasing sales and strengthening your brand on the network.

Mailing to existing customers

One of the most powerful tools and actually costing divorcees compared to sponsored advertising is mailing!

If you are a store with a line of products and not just one product, it is very important to keep in touch with your customers continuously, whether through value given to the customer or through sales sales during holidays and sales days each year.

If you already have a mailing list of several hundred or thousands if not more, you have a huge asset in your hand that by building a work plan for quarterly or semi-annual mailing, you can maximize sales from existing customers and even bring new customers into the business with them.

A mailing system that I personally use for my clients is of Flashy, This is an advanced system where you can create funnels through email and also send SMS to customers, as well as any automation you can dream of to optimize your time.

Popups on the site

Personally - I hate popups but what do we must sometimes notify our customers of a promotion we have on the site...

Be sure to use popup moderately, do not turn on the popup once another page loads in the store, just once when entering your store and that's it (until the next time they create another session with the site).

Also, make sure that the close button is clearly visible for the convenience of the user when it is closed so that he can continue browsing the site as usual without interruptions.

Using Data

Another important and essential marketing tool, which can be used more easily on Shopay websites, is the use of data, that is, data. To know where to advertise, how much to advertise, whether to focus on consumers' awareness and sense of need or on the moments of choice between their options, it is important to have as much information as possible about your portfolio of potential consumers.

You will want to know who are those customers who entered the site, examined the products and decided not to buy. It is important that you know at what point they left the site — after putting products in the shopping cart, before and so on. You will want to know what are the characteristic lines of the customers who buy the products, and more. All of this will allow you to fine-tune your marketing efforts.

Shopify provides its customers with the possibility of downloading said information from the site. The site tracks users through cookies and you will enjoy the valuable information.

Advantages of promoting Shopify Sites:

Friendly user interface:

Shopify offers a convenient and intuitive interface, which makes the promotion process easier, even for beginners.

Search Engine Optimization:

Shopify provides built-in tools for organic promotion, such as the ability to edit titles, meta descriptions, built-in schemas, which helps promote the site in search engines.

Social Media and Marketing Support:

You can easily integrate with built-in one-click integrations with social media platforms and utilize them to promote the site.

Analyses and reports:

Shopify's system provides detailed data and analytics, probably one of the best I've seen from any other platform. THAT HELP UNDERSTAND USER BEHAVIOR ON THE ICOMARS WEBSITE AND IMPROVE CONVERSION RATES AND CAMPAIGNS.

Optimized for e-commerce:

The platform is tailored like a glove and built specifically for the needs of ecommerce sites, with tools that are suitable for this type of business.

Disadvantages of promoting Shopify sites:

Monthly costs and additional payments:

Shopify requires a monthly fee+commission for each sale you make (like Amazon) and sometimes additional payments for advanced plugins or features.

Custom Limitations:

There are limitations on the level of customization that can be made in templates and design, with respect to other platforms. The one that will probably need a key from you if you want customized changes.

concluding

In summary, promotion of Shopify sites can be done in several ways. Use sponsored promotion, your mailing list and, of course, the tools at your disposal in Shopify.. Also, use the data provided by Shopify to improve your website sales performance.