5 Commandments for Choosing a Digital Marketing Company

If you also understand that entering the digital arena is inevitable, and in order to succeed and increase the activity of your business, you will need to market online, it is likely that you have been debating whether to carry out your digital marketing activities yourself, or contact a professional company to help you.

On the one hand, in the event that you can successfully carry out the marketing activity yourself, there is no doubt that you can save expenses and leave a larger budget for the marketing activity itself. On the other hand, it is more reasonable to assume that if you have not gained practical experience in the world of digital marketing, you will waste valuable time, and a lot of resources on inaccurate and not optimal attempts, which may cause you to lose your mind, as well as lose confidence in the various digital marketing channels.

In this article we will try to explain how we are in SFB Digital Marketing Understand the importance of a company for digital marketing, and in particular how you will know if you should call in front of a company that claims to have experience in the field, or whether you need to light red lights before engaging with it.

The 5 tests you should do before choosing a digital marketing company:

First examination: previous experience in the specific field in which you specialize

Every digital marketing company will declare that it has gained extensive experience in online marketing, and will show you the results of successful campaigns it has been able to execute. As impressive as these figures are, what you should be interested in is the specific experience of the marketing company in the field in which you operate.

This is because, in many cases, the success of running a campaign in one area does not guarantee the success of running a campaign in another area. Each field and niche has its unique characteristics, behavior typical of their target audience, as well as consumer trends that relate to them.

SECOND TEST: RECOMMENDATIONS OF THE COMPANY'S CUSTOMERS FOR DIGITAL MARKETING

Checking a company's recommender profile can be quite a tricky affair. This is because in many cases, the recommendation line may be addictive, and mainly include business companies that are in regular contact with the same company. But even on such a list of recommendations there is a blessing. Try to contact these recommenders and be impressed by the process that has gone through with the company that offers you digital marketing services. Try to map the problems that were in progress alongside the impressive achievements.

If, by the way, you find that the process worked perfectly and there were no claims, it is quite possible that these are addicted recommenders, and perhaps this is a sign that you should stay away from this provider, or alternatively look more deeply into the reliability of the recommenders and ask for more recommendations.

Third test: examples of the results of successful campaigns

Before you choose to call a digital marketing company, try to get data from it about successful campaigns it has carried out. Try to analyze these campaigns and understand what challenges the company faced, which competitors were present in the competition environment, what you connected to in the campaign and what you connected less and more. Examples of successful campaigns can attest to how well versed the company is in the field, what types of clients it has worked with, and how well it is able to deliver quality products.

Fourth test: the configuration of the communication with the company

To ensure that your ongoing work process with the company is of high quality, you will need to understand what channels of ongoing communication you will have with the company. Will the digital marketing company provide you with a contact to manage the contact rule for you? Will you get a direct call from the campaign manager? What hours will it be available to you? What happens when there's an issue during the campaign? Will the contact have human backup? These are all issues that should be closed in advance in order to ensure satisfaction of both parties with the process.

Quite a few times I hear from new customers of mine who have had an availability problem even during the same company's business hours, which can be very frustrating for any customer wherever they are.

Fifth Test: Connecting to People

With respect to the company's previous experience in the niche, the advanced tools it uses, the recommendations and examples from previous campaigns, the most important test you can do to make sure that your conduct with that company is successful, is to understand whether you have a connection with the people themselves.

Try to figure out who will actually work in front of you. Who will be the real contact who will give you answers to the questions that will arise during the campaign. Who will be the professional anchor to help you navigate the campaign in peace. Is he a pleasant person you can relate to? How comfortable would you feel to address him with questions that seem, on the face of it, trivial? At the end of the day, it is your daily relationship with a representative from the company that will determine the success of the entire campaign.

Wishing you good luck.