Advertising business - everything you need to know before starting

Every business owner today understands that without advertising, a digital presence on the web, and accessibility of the various services of the business online, it will be very difficult for him to reach new audiences, expand business operations, increase turnover and profitability of the business, and manage campaigns effectively. This is why more and more businesses are turning to digital business advertising services.We at SFB Digital Marketing specialize in online business advertising and will be happy to help you define your needs, ways of doing, measuring, monitoring and constantly improving your marketing strategy and practice, so that your business can be completed.Just before we touch on the steps of setting up marketing campaigns and advertising online businesses, let's try Understand for a moment what are the main advantages that online advertising provides us.

What advantages does advertising business on digital channels offer?

Advertising business on various digital channels generates quite a few advantages for the home business:

Simple and dynamic setup of your campaigns

Unlike online advertising, where complex logistics are required to distribute, update, modify, or expand the advertising campaign, online business advertising is made possible through simple and easy settings, all of which can be done online. This work configuration allows, of course, an update of the advertising campaign at any time, the latency of the campaign, its extension, the different targeting of the campaign in a different target audience - all at the touch of a button. Of course, in-depth knowledge and understanding of the field is required here, but the possibilities and ease with which almost any business can advertise online is simpler than ever.

Measurement and monitoring

Business advertising must be accompanied by a measurement and monitoring process. In order to understand whether the campaign was effective, you will be required to have pre-defined goals and metrics. Without setting goals at every start of a campaign - no matter what - there is no reason to start it! In this way, where everything is measured and monitored, you can identify high-quality traffic sources where you manage to convert more users into paying customers, and also identify the least effective channels, and then you will also be able to make informed decisions about how to continue managing the campaign.

Conducting tests

When you advertise your business online, you can implement an A/B Testing methodology that allows you to simultaneously manage different national campaigns, with fine precision in each campaign, in order to understand what works better in advertising and what works less well.

Ability to expand or reduce the campaign as needed

Digital campaign management will allow you, as mentioned above, to instantly decide on the delay of the campaign, its expansion, the reduction of the campaign, the targeting of new target audiences, all without complex logistics and with maximum flexibility.

Ability to work even on low budgets

Unlike the world of offline, digital advertising allows you to work even on very low budgets. This method can be suitable for small businesses whose service capacity is low anyway, and they do not need a very large amount of leads to manage the business cycle.

How is digital business advertising done?

How do you manage a proper advertising strategy for your business? Here are the main steps you will need to follow:

Setting goals for the campaign

Before starting the launch of each campaign it is necessary to define what its objectives are, for example: we want each hand that enters to cost us no more than 30 shekels. This is our target to remain profitable if 1 in 8 leads closes.

Characterization of the target audience

What do you want to achieve through the campaign? Is it directly increasing sales? Is increasing brand awareness? Are you building a target audience with which you can work at a later stage? Will you get more phone inquiries to the business? Think carefully about who your potential target audience is and who your existing customers are and break them down into factors to build a persona of who the potential customer best suits the service or product you are selling.

Selection of advertising channels

What marketing channels would you like to operate in? What are the channels that will generate the most value for you in terms of cost benefit? Where will your campaigns be most effective? There are quite a few digital advertising channels, Sponsored advertising on Google, Advertising on Facebook, Organic promotion, marketing through content on Tabula, Outbrain and many other diverse digital channels that will be able to match the target audiences you are reaching.

Creating the campaign

At this point you will have to make the different settings to formulate the ads, generate content, textual and visual. This is the heart of the campaign, which involves offering your true value, and differentiating yourself from the competition.

Measurement and monitoring

As mentioned above, incorporating quality metrics is critical in order to understand whether the campaign is moving in the right direction and generating the right leads for your business.

Continuous improvement

Recycling your campaign on an ongoing basis is an integral part of the lifecycle of managing your marketing strategy.