Advertising in social networks - what does it entail and what advertising channels are there?

How do you communicate with friends today? Face to face? In a bar or restaurant? At home or at an event? So that's it, all the answers are wrong (unfortunately)... because today, with friends spending time on social networks, which means that the social network, is the favorite meeting place for people and women, who can in the same breath, also get exposure, for businesses that advertise through this channel, and allow themselves to have a world-embracing approach.

Social Media Advertising — Why?

Since social networks are a leading advertising channel, it is understandable that smartphones have already taken advantage of the widely distributed channel to market businesses and generate more sales and revenues.

Social networks provide a wide and varied exposure, with different target audiences, and with increased activity that is only intensifying day by day, with the development of the digital age, which is increasingly taking over and, some would say, taking over everyday life.

What to watch out for in advertising on social networks

Although advertising on social networks is a lucrative and miraculous way to get wide exposure, there are some things, especially on social networks, to be careful about. Pushing marketing, or demagogic pomposity, are not well photographed on social networks, but almost achieve the opposite goal... In social networks, language must be kept bright and clear, at eye level and in a direct, simple and folksy line.

How to advertise on the social network?

So we have already understood the enormous potential that lies in social networks, but how do you bring it to fruition and use it correctly? The use of social networks, allows you to publish dedicated ads, or dedicated posts, that are published throughout the social network, for a fee of course. It is important to know, because the most common social networks for sponsored advertising, are Facebook, Instagram and Tik Tok.

How much does it cost to advertise on social networks?

The cost of advertising on social networks, ranges from a few shekels per day to several thousand shekels. The pricing of sponsored advertising on social networks, is according to a custom budget set in advance for the month or day.
Each business/company has a different budget for marketing, it is also possible to advertise at 50 shekels a day but it is not necessarily what will achieve the exposure you intend to achieve since it depends on competition in your field in that social network.

The social media advertising tiragot

One of the most useful features of social networks is the ability to attract customers, that is, to choose which pairs of target audiences will be exposed to the advertisement, thus refining the ad or post according to the target audience, as well as avoiding unnecessary budget that is irrelevant. The tiragot refers to a wide spectrum of user characteristics, ranging from profession, continuation of interests to hobbies and desires.

Control and reflection on advertising in social networks

So you set a budget, spread posts and ads, and now — how do you know if it works? The first and unequivocal proof of a campaign working, is of course the amount of leads/sales going in, and even more so -- the actual conversion rate, thus reflecting the relevance of the exposure.

All these data should be reflected that they are linked to one or another analytical tool. The most popular tool is Google Analytics 4, that with the correct coding of the links distributed on the advertising platforms, all the information will normally arrive in a single system from which it will be possible to analyze and draw conclusions about the behavior of users according to the campaigns you have published.

But in addition to this, there will be the option of control of distribution and exposure data, by a meta system, which allows online tracking of the various publications in the social networks, and of course leads to streamlined conclusions from month to month with the start of the campaign this month.

Organic advertising in social networks

As in every area of life, there is also the traditional and familiar way, which is perhaps the most enduring, and it is the conventional, natural, organic way. Advertising on social networks, is also possible in an organic way, by writing attractive posts that receive promotion in themselves, for their very writing or innovation, thus constituting the most marketing and surprising act that can be.

Organic promotion usually involves a social manager to manage the set of posts, this usually requires a minimum of 2 posts per week.

Who is responsible for the sponsored or organic advertising on social networks?

There are several ways to appoint a responsible person for the advertising channel that passes through social networks. The first option, is to hire an advertising agency, which will be responsible for the characterization, strategy and of course the process. The bonus of this option, the one that it is professional, the disadvantage of this option, is that it is obviously expensive, and in addition to the funded advertising budget, you will also have to deposit from your capital for the advertising service. The second option however, is to train an employee, from within the business itself to serve as an advertising ambassador of the business thus saving unnecessary costs.

concluding

There are a variety of selected channels for advertising in social networks. The manner of advertising and the choice of advertisers, will be made according to the nature of the advertiser's business and personal budget.