Small Business Marketing Consultant

When you run a small business, everything is important to you.It is clear to everyone that with the challenges of the competition environment, the entry of new players into the market, the change in the consumption habits of users and much more, a small business is not reserved for the opportunity to shoot in the dark, and carry out trial-and-error moves accompanied by large expenses.One of the most practical and practical solutions that can be used by a small business owner, to find the right path in the world Digital marketing, is to resort to the services of a small business marketing consultant. Such a consultant will often take into account the totality of considerations that are before the eyes of the business owner, and help in finding the best solution for advertising business services on the network.I Shay Cohen Owner at SFB Digital Marketing provides consulting and accompaniment services for small businesses, believing that a small business must be very precise in its marketing strategy in order to survive in the tough world out there.In this article we will want to Engage in the roles of a small business marketing consultant and understand what added value such a consultant can provide to different businesses.

Feasibility test

The first job of a small business marketing consultant is to carry out, together with the business house, a feasibility study when it comes to advertising business services online. In some cases, due to the competition environment, low margins, high fake click-through rates in the niche or the wrong definition of the product - it will be difficult to impossible to generate a profit in the business over time.In this case, the role of a marketing consultant for a small business is to reflect the situation to the client and think together creative solutions, outside the box, that will allow the business to reach an audience of paying customers, much more cheaply, intelligently and in the most efficient way most.

Choosing the right advertising channel

A small business marketing consultant should define, together with the business owner, what are the most appropriate advertising channels. The choice of advertising channel is influenced by few parameters: first, where the target audience of the enterprise is located. Second, where the competitors are. In addition, it is important to remember that there are costs for advertising on the different channels. Finding the right advertising channel should take into account all the parameters in order to make sure that the promotion is effective, efficient, and especially profitable.

Assist in defining the value proposition

Another and no less important role of the marketing consultant is to define the client's value proposition well. What, in fact, is the relative advantage of the customer? In what does it transcend the competition? Why would an audience of users who came across a customer's ad want to purchase products or services from this particular business? The refinement and accuracy of the value proposition are very important to the success of the marketing campaign.

Measurement and monitoring

After the marketing consultant has helped the business define its operating space, and after the campaign has been established and the various variables have been reclaimed, it is time to measure the performance of the campaign. Measurement is a turn in itself.When a business sets itself the wrong metrics, it may get the wrong picture of the success of the online campaign. Was the goal of the campaign to increase brand awareness? Build a target audience for future engagement? Increase sales instantly as part of a promotion? Each of these metros needs to define different metrics. A small business marketing consultant who has gained quite a bit of experience in the big market will be able to help you define these metrics for the best.