Purpose of classes
To impart to you the professional knowledge that I have acquired so that you have the ability to set up Google monetization campaigns based on results as well as advanced campaigns such as remarketing and more.
How is it transmitted?
THE COURSE IS DELIVERED VIA ZOOM.THE COURSE IS DELIVERED BY — SHAY COHEN THE OWNER OF SFB WHO RUNS PROFITABLE CAMPAIGNS OF ALL KINDS ON GOOGLE FOR HUNDREDS OF THOUSANDS OF SHEKELS PER MONTH.EACH LESSON IS RECORDED SO THAT YOU HAVE THE ABILITY TO REPEAT AGAIN AT ANY STAGE.
What knowledge will you acquire?
The knowledge you acquire is highly professional knowledge and not at the base level.
You will know how to independently manage and set up campaigns on Google.
You will be familiar with the different types of Google advertising such as: the media network,
Discovery Campaign, YouTube and more..
You will understand how to produce a profitably funded campaign for Icomers stores.
Some of what can only be learned
We will learn the basics
A thorough passage and recognition of the entire Google advertising system, an understanding of the correct hierarchy when setting up a campaign and going over all the different settings.
Keyword Research
We will understand and carry out a thorough keyword research together to get us the right surfers to our site, we will also learn about the different types of Google phrases.
Measurement and objectives
A campaign cannot get under way without proper measurement in accordance with our objectives. We will understand how to set goals and how they can be measured whether it is a phone call, a handout or a sale.
Ads that yield
We will learn how to generate search ads and the media network that will stand out above the competition, in addition, we will learn how to generate dynamic ads for the search network.
optimizing
This Google campaign is not lived and forgotten!
Every campaign requires regular maintenance to optimize its quality and of course your investment will not be wasted on unnecessary keywords!
plugins
We will get to know the ad extensions that Google has to offer us and how to make proper use of them to stand out above others and occupy “real estate space” in the search engine.
Types of campaigns
We will learn and create different types of campaigns according to your needs - Google Shopping, the Media Network, the Search Network, Discovery, YouTube and more.
audiences
We'll learn how to establish different audiences whether it's based on your analytics data from website traffic or a whole new audience.
Data Studio
The majority are unfortunately unfamiliar but it is the most correct tool in which to read our campaign reports in a visual and not cumbersome way. Here we will understand how to generate reports in this tool.
Google Merchants
In the event that you have a sales website with products in the store, we will learn how to link Google Mercent to Google Ads and how to set up a profitable campaign on Google Poing.
Remarketing
We will learn how to get back to the surfers who have already interacted with your site whether it is the one who abandoned a product page or cart or any other page, and remind the surfer that we are still here.
Advertising Strategies
You will understand how to approach each campaign according to its objectives and how to pick up a lineup that will fit exactly the niche you are promoting to achieve your goals.