introductory
In the run-up to November 2024, the customer and I were faced with an ambitious goal — to increase online store sales significantly, especially during the annual sales period. Despite previous success, we were required to improve performance and maximize ROI from sponsored advertising.
Design phase
With a personalized advertising strategy in Google Ads and Facebook Ads, we built a comprehensive move that included:
- Precise audience segmentation: Targeting audiences interested in the products offered on the site.
- Creative and Effective Campaigns: Highlighting the unique advantages of the products, including advantages such as unique design.
- Improving the user experience on the landing page: MOBILE COMPATIBILITY TEST, CHARGING SPEED, AND FAST OUTTECH CHECK.
- Ongoing monitoring and optimization: Using analytics tools to identify and maximize the highest-performing audiences.
The results
During November 2024 compared to November 2023, we were able to obtain:
- 158% increase in sales: Monthly sales of $57,499.70.
- 112% growth in the number of orders: Total 271 bookings.
- 32% improvement in conversion rate: 2.28% CONVERSION RATE.
- 27% increase in average order value: ₪166.46 per order.
- 61% increase in visitor traffic to the site: 11,548 accesses to the online store.
How did we do it?
- Google Targeted Campaigns:
- Smart campaigns specifically tailored to users with a clear buying intent, using targeted keywords that promise a high return on investment.
- A strategy that focused on popular products and integrating sales data for the accuracy of campaigns.
- Dynamic Facebook Campaigns:
- Creative and eye-catching ads, including the use of video ads and carousels that showcased the unique benefits of the products.
- A clever remarketing strategy that brought back surfers who didn't complete a purchase.
- Ongoing optimization and precise analytics:
- Use advanced analytics tools to track campaign performance in real time
- Adjust and improve campaigns based on data to maximize conversion and revenue results.
